Brief:

Working on behalf of German Advertising Agency, Springer & Jacoby, our team were completely responsible for creating a publishing opportunity that highlighted the collaboration between Mercedes-Benz and Giorgio Armani.

Solution:

A 180-page leather-bound book highlighting twelve 'Undiscovered' dream drives within Europe. Each drive had a theme that featured a Mercedes-Benz car, past or present, with lifestyle imagery styled by Giorgio Armani. The majority of the photography was taken by Armani photographer, Aldo Fallai, with hero car photography by Joe Windsor-Williams.

The copy was written by regular Zero contributor, Martin O'Brien, our Travel Editor and novelist of the Award-Winning, 'Jacquot' novels. The 'Undiscovered' journal was translated into nine different languages and distributed by the Mercedes-Benz CRM team.