Services
Brief:
Launch the Ladurée brand into the aviation sector, offering a bespoke menu for their established clients using private air travel throughout the world.
Solution:
One of the main challenges was to bring the Parisian tea-room atmosphere and the traditional values of the Ladurée brand into the aviation sector. We created a menu combining photography of the Parisian tearooms, the famous macaroons and beautiful packaging with elegant aircraft shots reflecting the corporate colours of Ladurée.
As part of our continued relationship with Ladurée, we are now working together on a new restaurant menu as well as digital media projects.