Brief:
Demonstrate the sophisticated technology, design and craftsmanship of the Factor001. This bicycle is a market-leading training device created by bf1system — a supplier of performance engineering solutions for top teams not only in F1, but throughout the motorsport industry.
Solution:
We successfully developed the Factor001 brand and produced a complete web solution with supplied content management system. A full CGi solution gave greater flexibility and the ability to efficiently amend specification and configuration as the bike evolved.