Lead Agency EMEA
1st January 2012
Brief:
Delta Air Lines appointed Zero Collective as its marketing and advertising agency to manage its above and below the line marketing communications in the EMEA. With a focus on the UK, Germany and France, Zero Collective help to continue to strengthen Delta’s market position and expansion across the EMEA region.
Solution:
After a three-way tender, Zero Collective were awarded the Delta account in January 2012. We are responsible for the production all ATL and BTL communications – be that creative for a billboard in Brussels or a new corporate brochure promoting Business Elite in Israel. We work closely with Delta's US agency, Wieden+Kennedy in New York and with the digital media agency, Digitas.
Brief:
Delta Air Lines appointed Zero Collective as their marketing and advertising agency managing its above and below the line marketing communications in the EMEA. With a focus on the UK, Germany and France, Zero Collective help to continue to strengthening Delta’s market position and expansion across the EMEA region.
Solution:
After a three-way tender, Zero Collective were awarded the Delta account in January 2012. We are responsible for the production of all ATL and BTL communications – be that creative for a billboard in Brussels or a new corporate brochure promoting Business Elite in Israel. We work closely with Delta's US agency, Wieden+Kennedy in New York and with the digital media agency, Digitas.
The overall scope of work includes the strategy and implementation of targeted events in EMEA to promote the flat-bed and build brand awareness. This includes interior design, augmented reality, fully interactive touch-screens, video and CGi elements. We will update this page once these projects are in a position to share.
